Yes! We celebrate mistakes!
By: Jan Bolick
Does your organization celebrate mistakes? Reward mistakes? Make it safe to make and learn from mistakes?
Examples below: Ben & Jerry’s, Keebler Cookies & Crackers and Brogan & Partners.
We’d love to hear your story too!
Ben & Jerry’s
Like many companies, Ben & Jerry’s buries their mistakes.
But unlike many companies, Ben & Jerry’s doesn’t leave them underground. Instead they preserve the memories and lessons learned with celebratory flair, a hint of caution and even, a dollop of humor.
Allowing the mistakes and their makers to rest in peace.
Keebler Cookies & Crackers
We were an aggressive group of marketers without a lot of money. As a result, we were always trying something different, weird, cutting edge or outlandish in developing, promoting and advertising cookies and crackers….
Some of the ideas worked and many did not. In order to keep us focused on innovation and to make it ok to keep trying, we began celebrating our failures. We presented a traveling statue to the person who messed up the best the previous week….
Brogan & Partners
They have awarded a Mistake of the Month Award for almost 20 years. The staff votes on the best mistake and the winner gets $50.
Your turn…will you share now?
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