A Dumb Rule Confession
So I told you about the bank in Dumb Rules and about Another Dumb Rule at the car dealership.
Lost customers. Lost revenue.
Here’s a dumb rule I created. Read more
Another Dumb Rule
I was once ready to buy a Volvo station wagon – blue with black interior, heated seats and a tape deck. That was it. I was ready to buy.
So I called the local Volvo dealership, got a salesperson on the phone and asked for a price. He said there was a rule that customers have to test-drive a car before getting a price. I explained that I had driven a Volvo for many years, had already test-driven this particular model and just wanted a price. He said, “I am sorry ma’am, Read more
Dumb Rules
A man did business in the building where his bank was located. He didn’t have business to do at the bank that day but went in to get his parking ticket validated. This was a perk the bank provided to their customers.
When he asked a teller to stamp his parking ticket, she looked at his shabby dress and refused, explaining that they only did that for customers. He was angry and asked for her supervisor. The supervisor responded the same way. No banking business, no stamp. That is the rule.
So the man obliged by doing business with the bank that day.
He withdrew money.
All of it.
One million dollars.
I feel certain that smart people made this rule for smart reasons. But this situation, it became very dumb. Even chased a customer away.
Does your business have any dumb rules?
copyright 2009 – Jan Bolick, Business Class Inc
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