Audio-E-Book for Business



Business Class readers have been thrilled to read and listen to excerpts from our interview with Phil Ford.   Articles about:

  •  the genuine interest Dean Smith always took in his players.
  • the way Bill Guthridge always looked for the good in people.
  • how the Carolina coaching staff prepared the players for gut-wrenching down-to-the-buzzer-final shots like in the 1974 Duke-Carolina game.

Because of the popularity of these excerpts, we have assembled them into an audio e-book so you  get more stories from Phil Ford – inspirational, instructional and sometimes funny stories.  Plus we’ve added photos and video for a fun and educational interactive experience that can help you and your management team be stronger, more effective leaders.

By the way – you DO NOT have to be a Carolina fan to benefit from this material.

 How can stories help leaders become better leaders?

Here is an excerpt from The Power of Stories by John Kotter.

 “As I look around me today, I see that too few business leaders grasp the idea that stories can have a profound effect on people. The gestures made (or not made) by leaders can turn into the stories that powerfully affect behavior.

“Leaders who understand this and use this knowledge to help make their organizations great are the ones we admire and wish others would emulate. Those in leadership positions who fail to grasp or use the power of stories risk failure for their companies and for themselves.” 

John KotterThe Power of Stories,

This  audio e-book is loaded with stories about:

  • The leadership traits of Dean Smith and Bill Guthridge.
  • Phil’s view of what it takes to win a national championship.
  • Roy Williams and Matt Dougherty.
  • Phil’s experience with four corners.
  • His experiences from the 1976 Olympics.
  • Getting ready for pressure packed situations.
  • Working with discouraged teams.

Inspirational and instructional stories about basketball and leadership – and business.

POWERFUL tools for learning and change.  And now is a PERFECT time to use basketball stories for learning and change.    And for fun.

For those who are going to have basketball on the brain anyway – might as well slide these stories in wherever and whenever possible  – to get the most from both business and basketball all at the same time.

Ready to get in the game?

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Note:  Once you purchase using a credit card or Paypal account, you will receive an e-mail from Sally, our Store Manager.  In that e-mail will be links to your new mini audio e-book.  Hope you enjoy!

Need more info first?


This audio-e-book includes:

  • All six segments of a radio interview.
  • A brief description of each of the six audio segments.
  • A link to each mp3 audio segment (average of 5-6 minutes each).
  • Plus, as an added bonus, we’ve chunked it down into ten Highlights or Tips for Time Out –  bite–size bits for leaders on the  run.  Or for leaders who like to open, close or revive a meeting with a story or two.   Especially good from now to the Final Four.
  • Plus, as an extra added bonus, these nine bite-size bits include links to related articles, video and motivational quotes that can be used as posters or computer wallpaper.
  • The wisdom and brilliance of coaches like Dean Smith and Bill Guthridge.
  • All shared with the goodness and good humor of basketball great, Phil Ford.
  • And all tied to the pursuit of better leadership and better business.

The stories include lessons on:

  • Reputation & Honesty
  • Genuine Interest
  • Tough Practice
  • Getting 2 Goal
  • Winning vs. Improving
  • Looking for Good
  • Four Corners – A Lesson on Teamwork
  • Motivation, De-motivation & Throwing in the Towel

All in this audio-e-book that contains 39 1/2 minutes of audio and 49 printed pages.

All for $14.95 USD (plus sales tax in North Carolina).

How’s that for making it easy to get in the game?

Add to Cart

Money Back Guarantee:  If you are not one 100% pleased with this publication, let us know and we will give you a full refund.  No questions asked.

Note:  Once you purchase using a credit card or Paypal account, you will receive an e-mail from Sally, our Store Manager.  In that e-mail will be links to your new  audio-e-book.  Hope you enjoy!

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