Want More Customers? Are There Holes in Your Bucket?
If you want more customers, you’re probably spending lots of resources on sales and marketing. That’s good. But before you do too much more of that – pay attention to what experts say – that it costs 5 to 10 times more to get a new customer than it does to keep an old one. An important reminder to take care of our current customers first. Otherwise…
…well…read on about Sally. It’s a true story. And believe it or not – the detail has been condensed. I hope you’ll read it – maybe even share with your service team. It may be the most valuable thing you’ve done all year to increase sales for your organization. Read more
To Tweet or Not to Tweet for Business
To many of us seeking to increase productivity and morale, all this tweet and twitter stuff seems ridiculous. On more than one occasion, I’ve heard people (myself included) say, “How do they have time for that?!” Well – take a look at this. Read more
Lessons from Dad
What lessons did you learn from your Dad that have helped you be a better manager or business person? What did you learn from him that has helped you build morale or productivity? For yourself or others? Read more
Increase Productivity on a Dime
Productivity and morale – so important these days. But we get set in our ways. So when someone tries to change things (hence, us) in the name of greater productivity, we often dig in our heels, drag our heels, mope around and/or engage in catty water cooler conversations.
So a bit of passion, explanation and reinforcement from the manager is critical. And the likelihood of success is even greater if all of this is done in a fun, unique way. Here is a great example.
The Grove Park Inn Resort and Spa, located in Asheville, North Carolina, has a ninety-five year old history of success and a rock solid reputation.
In a Business Class interview, President and CEO, Craig Madison, told me Read more
How to Help Angry Customers
Ever had to deal with an angry customer?
In a workshop I facilitated on the subject of customer retention, a bank manager (let’s call her Betty), shared a story about a customer (let’s call her Ms. Maddy), who came in questioning whether she should continue to deposit money with the bank. Using language unfit for this page, Ms. Maddy expressed how upset she was and said, “It better not happen again!!!!” Then she said she didn’t want to talk about it any more. END OF STORY. Yet she stood there continuing to talk about it. Read more
How to “Cross a Bridge” Between You and Your Goal
All kinds of things can stand between us and the accomplishment of our goals. We have little control – actually no control – over these obstacles. All we can control is how we deal with them. Read more
Tackle That Pile of Paperwork & Presto!
You know how you can have a stack of papers piling up on the corner of your desk?
You see it there every day.
You dread dealing with it.
Maybe even try to ignore it, yet when you are on the phone, it distracts you.
You can’t help but take a peak.
Maybe even pick up a piece of it, thinking you can multi-task while on the phone.
In miscellaneous ways, it gnaws at you for days or weeks – even months. Read more
Super Sized Salsa Celebration
Lots of people had fun celebrating National Salsa Month.
One reader said that it reminded her that they had been hunkering down in their office for far too long – and that it was time to lighten up a bit. Celebrating National Salsa Month gave them a way to do it. Boosting morale and productivity both in a very budget conscious way.
Another reader, Tracey Goetz, who is Broker in Charge of Prudential Carolinas Realty in Durham, really took the salsa and ran with it!
It just so happens that she’s been taking salsa lessons. And so in addition to bringing in chips and salsa and playing Mexican music at her sales meeting, she brought in a pinata AND her salsa instructor!!
She and the instructor demonstrated a few of the new moves she had learned and then she invited others to join in. When some of them accepted and others remained wall flowers, she took the opportunity to start a discussion about the things that keep people on the sidelines – watching instead of participating. Things like Read more
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